Traceability through serialization

Reduce counterfeiting - increase consumer information

The ability to trace individual products through the supply chain is becoming increasingly important to fight counterfeiting and increase consumer safety. This applies to the pharmaceutical, cosmetic, tobacco as well as to the food & beverage industries.

While traditional lot and batch level traceability provides a level of supply chain risk management, serialization provides item-level traceability. This means individual items can be traced from manufacture, right through distribution and retail to end consumer use.  Among the many benefits this includes ensuring individual items are authentic and whether they have been distributed via legitimate channels.
There are two main challenges to achieve a comprehensive traceability through serialization solution:
  1. Managing the data internally, with supply chain partners, and with the consumer oriented servers
  2. Changing the production hardware and processes.
Various 2D barcodes enabling pharmaceutical serialization
To meet these challenges two main ‘philosophies’ have arisen to deal with the new data management and production process demands -  the single-system point-to-point (closed single supplier) solution or the flexible ‘layer’ solution. By separating data handling from the production line, the flexible layer solution brings numerous systems benefits.

The basics: what you need to know about traceability


Human and machine readable 1D and 2D codes

and their usage in packaging and traceability applications.

Learn more
Flexible layer separates data handling from the production line

Why is flexible layer solution a better option?

The flexible layer solution in serialization delivers several advantages over single system point-to-point (closed single supplier) solutions, such as easy tailoring, high flexibility, ease-of-use and fast integration.

Learn more

The current situation in the pharmaceutical industry

The ability to trace individual products through the supply chain to the consumer has been a crucial development within the pharmaceutical industry. This has resulted in various legislation being enacted around the world including the Falsified Medicine Directive (FMD) and the Drug Quality and Security Act (DQSA).

Learn more

White papers

  • Inspection systems for product traceability

    Discover how inspection systems with pharmaceutical application packages can integrate serialized codes into ERP systems. And, how all other inspection tasks can be set up in one system accessible via one interface. Learn more

    How vision inspection protects brand reputation

    Product recalls caused by food safety concerns damage a brand's reputation and causes long term consumer dissatisfaction. Read how traceability via vision inspection is increasingly being seen as the best strategy to minimize such product liability, and therefore helps protect valuable brand equity. Learn more
  • Vision Inspection is Vital for Brand Protection

    High consumer expectations regarding food safety as well as new legal requirements mean that food and beverage processing and packaging companies have a growing need for vision systems that check whether information on a package or label has been applied correctly. Learn more

Customer references

  • Pharmaceutical contract manufacturer

    How did a contract manufacturer supply 1,000,000 serialized packages for multiple pharmaceutical customers with varying standards and procedures… and within a network of multiple production sites, contract manufacturers, re-packers and other service providers – and all according to the expected EU regulations to centrally register all the unique codes? Learn more

    Printed packaging info verified using touch-screen operator interface

    Read how an Omron large-sized touch-screen monitor provide an operator interface through which the entire highly technical process of 2D code printing was controlled and checked as part of the pharmaceutical packaging process. Learn more

Need support?


Implementing serialization in your production line?

Take the next step in your serialization solution layout, implementation or upgrade. Contact us at any stage of your serialization implementation process - from concept studies and first pilots to complete stations in your lines. You can also benefit from our experiences with integration in new machines and upgrade cycles. Contact us today.

Learn more

Serialization and traceability products

  • Xpectia FH.jpg


    Faster machine speed and high-precision operation

  • FH-L_Product_Image.jpg


    The Perfect Solution for Medium Speed Vision Applications

  • NA.jpg

    NA series

    The next generation of Machine Interface